James Abell

Creative Interior Design Visualization

James — Sat, 23 Aug 2025 14:33:56 +0000

Transforming Spaces: The Visualization in Interior Design Collaboration Project

As artist and designer, I recently decided to see what I could do by redesigning my apartment purely in 3D as a design and vizualisation exercise/experiment. A creative interior design vizualisation.

To do this, I used Blender, Adobe Substance Painter/Substance, and Photoshop to create a 3D visualization reimagining my apartment that I currently live in and own.

The Creative Process: Where Art Meets Technology

Working alongside my creative business partner Ishiika from new Delhi, India (we have been working on a new creative business together, keep tuned for news about this), we developed a comprehensive virtual interior design refit of my apartment.

Our collaborative approach combines artistic choice with technical expertise, resulting in spaces that are both beautiful and functional. After the success of this test piece, we have decided to offer both a virtual and real life interior design service. We already have people in the UK and India interested in this new creative avenue..

Throughout this project, I made the 3D elements while Ishiika and I developed and decided upon the visual interior design ideas and layout.

While generative AI and large language models are revolutionizing 3D visualisation. For example you can visualise something in seconds now using a basic sketch or very rough render. This is amazing in my view.

However, I used the 3D modelling route because I want in the future to turn this into a web 3D interactive app where visitors can walk around it like in a video game.

I did use AI to make some of the meshes using meshy.ai and also adobe firefly at the end. For example, in this image below. The red chair was made in seconds in Meshy from a photograph of a chair like this on a white background. This saves time to make it and also money to purchase a model. The quality of the model was not feature film ready but I felt it was adequate for interior design vizualisation work.

Style Choices: Personal Expression in Design

Our design choices for this apartment revamp directly reflect personal art practices and aesthetics, creating a seamless connection between creative visions and a functional living living space. This project demonstrates how interior design can serve as an extension of one’s creative identity.

Although I am an artist and designer, I actually graduated in Applied Design Interior Design from Edinburgh College Of Art in 1999. Ishiika studied animation a the National institute Of Design in India. These are both prestigious institutions and I believe a good art education allows designers and artists to be able to apply themselves to different creative disciplines.

Good art and design encompasses all things.

A concise workflow of the process for this project was as follows –

I took rough physical measurements of my apartment using measuring tape (sometimes its quicker) I tried to scan my flat. However, the result was not great. Even a good scan still in 2025 means you need to make the mesh again to look ok in a render or a 3D Realtime environment.

2. I used 3DS MAX for this part as I find it slightly easier to measure and make interior/architectural based basic shapes in Max rather than Blender.

2. Export to Blender. After the initial interior shell was made I then used Blender to model the dimensions in Blender using the measure tool. I did some light tests.

3. Once this empty interior was made, we both worked towards developing an interior design with a distinct style that would suit my tastes. I then applied materials. Throughout this project I used the Substance Add on for Blender.

4. We then started adding furniture. Most of the furniture here was from stock model sites including Turbosquid.com including the doors and sauna, I modelled myself.

5. In anticipation of future commercial interior design work rather than just importing the models. We set up a library using the Asset Brower feature in Blender to enable a library of categorized items that you can easily drag into your scene.

6. Finally the lighting. , sunlight, HDRIS and lighting simulating where the lights. We rendered it in Cycles (the built in raytracing render engine in Blender), cycles can take ages so a video like this helped!

7. I rendered some passes in Blender (image) which mean I could edit further in Photoshop..

9. In Photoshop we edited usual things like curves and color balance. By bringing in different passes in Blender, it enabled me to play around with the image on different Photoshop layers.

We also used adobe firefly to add some elements worked really well rather than spending ages modeling small items in the scene, Adobe AI did it in seconds.

The Visualization Dilemma: Pure 3D vs. Developmental Design

We balance quick collaborative sketches with final photorealistic renders. This hybrid process values client input and iteration as much as the final visual.

Recently, someone insisted there’s only one “correct” way to do arch-viz. I disagree. The goal is clear client communication, whether through a sketch, an annotation, or a full render. “Photorealism” is not always necessary and can often detract from what you are trying to communicate to the client.

From Micro to Macro: A Comprehensive Design Philosophy

Our interior design philosophy considers every scale, from the smallest decorative elements to the broader architectural context to imaginary virtual spaces.

We, create spaces that feel intentionally designed at every level. We believe we incorporates a design principle for each client that goes beyond generic interior design projects.

Our Skills and Your Deliverables For Your Interior Design Projects

Our expertise includes:

Creating detailed 3D models and environments using Blender, Adobe Substance and 3DS Max.
Interior Design: Crafting functional and aesthetically pleasing spaces suited to your needs.
Interior Architecture: Restructuring spaces for optimal flow and utility
Design Concept: Developing designs tailored to each client
3D Architectural Visualization: Bringing designs to life before construction begins
Full art installation or murals for your interiors.

We have developed a comprehensive design and 3D visualization service, complete with a process diagram that maps our journey from initial sketch to final render. We are implementing AI and old school techniques, speeding up technical aspects while increasing the creative and communicative human element.

Ready to Transform Your Space?

Revamp your space with us. We blend art and technical skill to transform your vision—from a single room to an entire property.

As an international collaboration, we are really excited to offer this service to people in all parts of the globe.

Contact us today for a free 20 minute consultation if you need design work for your interior spaces or if you are an architect or designer and you would like to learn/improve 3D visualization quickly so that you don’t need to pay for 3D visualizers. We look forward to speaking with you.

Useful Links Mentioned In This Blog Post –

Lidar for scanning interiors on an IPhone

Video showing how Adobe Firefly AI can be used in Interior Design renders

The Adobe substance addon for Blender.

Example of a stock 3D model store where you can find interior elements turbosquid.com

Image or Text to 3D creator – meshy.ai

Other recent 3D work from my folio.

The free open source 3D modelling application I used for the Interiors – blender.org

Spirit Of The Ages

James Abell — Wed, 20 Aug 2025 16:16:14 +0000

August 1990, North Norfolk, England

Unseen forces were operating high above the flat North Norfolk skies.

The long summer holidays became too bright, too windy,

Too many large billowy clouds creating a post cold war menace.

Too many fighter jets flying around from the nearby RAF base.

I was about 15 years old then.

Me and my friends decided to go and pick strawberries for money at a local fruit

farm. The sun was too hot for my skin, I burned even with suncream. Eastern European refugee immigrant workers had talk of distant wars. The local train from Norwich to Cromer passed by on the raised bank and stopped at the old empirical Gunton Station every hour or so.

During the picking duties, I spent most of the time speaking to my friends about the latest belle of the school or the latest budget sci fi desert 90s post apocalyptic film, or how tall, old or short film stars of the time were meant to be. Some of my friends managed to work hard and earn a “good” amount of money for the time.

I found it boring and in those nights I dreamed without intention of strawberries the horrific sweet smell would not go away even after a bath.

One particularly long day, I think it was day 6, I cycled home on my mountain bike.

The menacing billowing flatland clouds and wind tried to push me back to the farm.

I managed to get back home. A wonderful parcel wrapped in brown paper had arrived, dropped onto the terracotta tiles in the back kitchen of the old cottage where I lived.

It had a black rubber stamp on it – “ Multiverse Games, Post Mail Order”

I opened the package, a game…

I had ordered “SimCity” by Infogrames. My anticipation of making cities at least that day were destroyed.

It was the WRONG game.

However this game in the box was called “Spirit of The Age!” by Hawkwind labs. Was this a band? I think I had seen some of their albums in the CD rental stalls in the library. There was of course no Youtube in those old times to quickly find out. Was there now a computer game about them?

“ I am a clone I am not alone”

It was 3pm, and my parents were at work. I played the game for 6 hours on my AtariST.

By 9pm, I had played out the game and it resonated with the book Dangerous Visions by Harllan Ellison I had read on the school sports field before term finished in the sun, imagining I was in California not a Norfolk backwater.

I went for a walk, on my own around the path called “two gate lane”.

The moon was full so that would help me run away from the big black dog that roamed these lands.

The moon framed large billowing clouds over the north sea over the hill like black plate glass. To the west something strange a 10 degrees off the horizon,

One bead of light, then another and another.

The UFO books when I was 10 said they were ball lights.

Perhaps?

The summer rolled by, and I put the “Spirit of the Age Game” into a drawer along with the rapidly outdated AtariST.

Perhaps it was real or perhaps it was some weird fabricated dream from some future technology rewriting the past with false images.

Perhaps I had really had SimCity sent to me and this was all just a dream. We are all made of dreams…

September would come soon, the colder nights, the burning stubble fields and the promise of parties and first experience of alcohol. This moment in time would fade away and it would soon be time for kids, me and my friends to leave and study in the universities….

Meanwhile strange objects drifted across the sky and technology from the future planted false memories into us…..

I have no intention of picking strawberries again but I like them with cream sometimes and meringue these days.

Links –

Strawberry picking north norfolk in the 90s –

https://www.edp24.co.uk/things-to-do/20839463.remembering-back-breaking-days-picking-strawberries/

Gunton Station – https://en.wikipedia.org/wiki/Gunton_railway_station

Hawkwind Spirit of the Age –

V1 –

https://www.youtube.com/watch?v=vSR5TnNGKmo

V2 –

https://www.youtube.com/watch?v=ePMlEnuXs9U

V3 –

https://www.youtube.com/watch?v=oXK_0H5m6sU

V4 – Remix by Hausfrauen –

https://www.youtube.com/watch?v=L_tsDS3NweU

V5 – Banco De Gaia –

https://www.youtube.com/watch?v=UFD-hXElndQ

Concept box images made with AI in Chat GPT and google gemini

PEOPLE IN FUTURISTIC CITIES: LONDON

James — Mon, 21 Apr 2025 19:05:41 +0000

We Are All Made Of Stars

I thought as a thank you gift for all of you who enjoy my work, you can now check my “People In Imaginary Cities – London ” out in its entirety below as a pdf reader app for you to enjoy on your browser.

“Strange drawings of people in a futuristic London who we may never meet along with glimpses of their life as words.”

“People in Futuristic Cities: London” is a 32-page zine by James William Crofton Abell, offering a glimpse into a semi-imaginary near-future London. This black-and-white zine features surreal drawings of people we may never meet, alongside poetic narratives that capture fleeting moments of their lives.

Inspired by my experiences in early Summer 2024, this zine blends reality with the speculative, creating an evocative and unique view of a London that could exist just beyond our reach. Printed in black and white, it comes with a saddle-stitched softcover and is signed by the artist.

Published by

James William Crofton Abell

Regular price £3.99

There you go ,a vision of London in the future that might be the present too. Something we can never grasp.

If you want a hard copy that will enable me to make more Zines about cities in the future you can purchased one from my online shop.

It is also available at –

Good Press – Glasgow

Gosh Comics – London

The Simian Beehive: The Monkey Tribe’s Temple In The Himalayas

James — Wed, 12 Mar 2025 09:33:36 +0000

by James Abell, March 2025

In the north west region of India where the hills become steep and force themselves upwards into the sky to meet the white mountains that meet the heavens, a legend unfolds.

The monkey tribe in these parts at some point in time decided to construct a temple to pay respect to the old Gods. The Gods who granted them more intelligence.

The Gods had long left this area. They only left some of their transparent jewels behind.

The monkeys decided to use these jewels to make a temple to remember the old Gods.

The monkeys worked in a group day and night.

They found an inscription to help them make the temple, using the jewels, earth and wood to make an ever expanding beehive like temple. The language was unknown to them, it was the language of the old Gods. However, they could understand the pictures.

Many of the monkeys said that this structure looked like the dwelling places of the old gods who lived packed together like the ants or bees where their chaos annoyed mother nature. This was one of the reasons why the old Gods disappeared from these parts.

The temple would grow over the years.

Due to the clean water and animals and food nearby the monkeys would start to settle here and come down from the trees. This would be the start of a monkey empire in these parts that would span far into the future!

The monkeys continue to build to this day…

A fallen sign on the ground that the monkeys cannot read shows the language of the old Gods, perhaps scholars in the future will be able to interpret what it means –

“ बंदर त्वरित बुद्धिमत्ता अनुसंधान संस्थान हिमाचल प्रदेश, स्थापित २०५५ “

Simian accelerated intelligence research facility, Himachal Pradesh province, established 2055

END

Story and illustrations by James Abell (c) March 2025

Further Reading

How Long Does It Take for Plastics to Decompose?

Link

Waste Warriors: Tackling the Waste Crisis in the Indian Himalayas

Link

Primate Intelligence: What Makes Monkeys So Smart?

Link

Himachal Pradesh: The Land of Gods

Link

Some Of My Science Fiction Illustrations For Other Stories

Link